Privacy Policy

Limit Inc. is a camera company. Our products and services—including Limit and others that link to this Privacy Policy—provide fast and fun ways to express yourself, live in the moment, learn about the world, and have fun together!

When you use these services, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the controls we give you to access, update, and delete your information.

That’s why we’ve written this Privacy Policy. And it’s why we’ve tried to write it in a way that’s blissfully free of the legalese that often clouds these documents. Of course, if you still have questions about anything in our Privacy Policy, just contact us.

You should read our entire Privacy Policy, but when you only have a few minutes or want to remember something later on, you can always take a look at this summary—so you can review some of the basics in just a few minutes.

Information We Collect

There are three basic categories of information we collect:

Here’s a little more detail on each of these categories.

Information You Provide

When you interact with our services, we collect information that you provide to us. For example, most of our services require you to set up a Limitchat account, so we need to collect a few important details about you, such as your name, username, password, email address, phone number, and date of birth. We may also ask you to provide us with some additional information that will be publicly visible on our services, such as a profile picture or Bitmoji avatar. Other services, such as commerce products, may require you to provide us with a debit or credit card number and its associated account information.

Of course, you’ll also provide us whatever information you send through our services, such as Limits and Chats. Keep in mind that the users who view your Limits, Chats, and any other content can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to Limitchat as well: Don’t send messages or share content that you wouldn’t want someone to save or share.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Story, saw a specific ad for a certain period of time, and sent a few Limits. Here’s a fuller explanation of the types of information we collect when you use our services:

Information We Collect from Third Parties

We may collect information about you from other users, our affiliates, and third parties. Here are a few examples:

How We Use Information

What do we do with the information we collect? For the detailed answer, go here. The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are the ways we do that:

We may also use information from Apple’s TrueDepth camera to improve the quality of Lenses. Information from the TrueDepth camera is used in real time—we don’t store this information on our servers or share it with third parties.

How We Share Information

We may share information about you in the following ways:

We may also share with third parties that provide services to us or perform business purposes for us aggregated, non-personally identifiable, or de-identified information.

Third-Party Content and Integrations

Our services may contain third-party content and integrations. Examples include third-party integrations in camera search, third-party games in Chat, and third-party Limit Kit integrations. Through these integrations, you may be providing information to the third party as well as to Limit. We are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services. You can learn more about third-party services in Limitchat here.

How Long We Keep Your Information

Limitchat lets you capture what it’s like to live in the moment. On our end, that means most messages—like Limits and Chats—sent in Limitchat will be automatically deleted by default from our servers after we detect they’ve been opened by all recipients or have expired. Other content, like Story posts, are stored for longer. For detailed information about how long we store different types of content, check out our Support Site.

We store other information for longer periods of time. For example:

If you ever decide to stop using Limitchat, you can just ask us to delete your account. We’ll also delete most of the information we’ve collected about you after you’ve been inactive for a while—but don’t worry, we’ll try to contact you first!

Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content, if we receive reports of abuse or other Terms of Service violations, or if your account or content created by you is flagged by our automated systems for abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Control Over Your Information

We want you to be in control of your information, so we provide you with the following tools.

Users in the European Union

If you’re a user in the European Union, you should know that Limit Inc. is the controller of your personal information. Here is some additional information we would like to bring to your attention:

Rights of Access, Deletion, Correction, and Portability

You can exercise your rights of access, deletion, correction, and portability as described in the Control Over Your Information section above.

Bases for Using Your Information

Your country only allows us to use your personal information when certain conditions apply. These conditions are called “legal bases” and, at Limit, we typically rely on one of four:

Your Right to Object

You have the right to object to our use of your information. With many types of data, we’ve provided you with the ability to simply delete it if you don’t want us processing it anymore. For other types of data, we’ve given you the ability to stop the use of your data by disabling the feature altogether. You can do these things in the app. If there are other types of information you don’t agree with us processing, you can contact us.

International Transfers

We may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live. Whenever we share information of EU users outside the EU we make sure an adequate transfer mechanism is in place. You can find more information on the categories of third parties we share information with here.

EU Representative

Limit Inc. has appointed Limit B.V. as its EU representative. You can contact the EU representative here or at:

Limit B.V.

Keizersgracht 440 B, 1016 GD

Amsterdam, The Netherlands

Complaints or questions? If you’re based in the EU, you can always file a complaint with the supervisory authority in your Member State. Additionally, we have appointed a Data Protection Officer (“DPO”). To contact our DPO, please email dpo @ Limit.com.

Users in Brazil

If you’re a user in Brazil you should know that Limit Inc. is the controller of your personal information. Here is some additional information we would like to bring to your attention:

Rights of Access, Deletion, Correction, and Portability

You can exercise your rights of access, deletion, correction, and portability as described in the Control Over Your Information section above.

Bases for Using Your Information

Your country only allows us to use your personal information when certain conditions apply. These conditions are called “legal bases” and, at Limit, we typically rely on one of four:

Your Right to Object

You have the right to object to our use of your information. With many types of data, we’ve provided you with the ability to simply delete it if you don’t want us processing it anymore. For other types of data, we’ve given you the ability to stop the use of your data by disabling the feature altogether. You can do these things in the app. If there are other types of information you don’t agree with us processing, you can contact us.

Complaints or questions? You can always file a complaint with the national authority in your country. Additionally, we have appointed a Data Protection Officer (“DPO”). To contact our DPO, please email dpo @ Limit.com.

Users in Mexico

If you’re a user in Mexico, you should know that Limit Inc., located at 2772 Donald Douglas Loop North, Santa Monica, California 90405, is the controller of your personal information. Here is some additional information we would like to bring to your attention:

Rights of Access, Rectification, and Cancellation

You can exercise your rights of access, rectification, and cancellation as described in the Control Over Your Information section above.

Your Right to Object or Challenge

You have the right to object to or challenge our use of your information. With many types of data, we’ve provided you with the ability to simply delete it if you don’t want us processing it anymore. For other types of data, we’ve given you the ability to stop the use of your data by disabling the feature altogether. You can do these things in the app. If there are other types of information you don’t agree with us processing, you can contact us.

California Residents

If you’re a California resident, you have certain privacy rights under California law, including the California Consumer Privacy Act of 2018 (“CCPA”). Our California Privacy Notice specifies these rights, check it out.

Children

Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13. In addition, we may limit how we collect, use, and store some of the information of EU users between 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

Revisions to the Privacy Policy

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).